BC Coverage: Feedback?

[smootsirvin]

I, too, vote for 24 hour a day At the Races!

Seriously.....I stumbled on the show quite by accident about three months ago and would now not even think of missing it on my commute home. You have brought this old salt back to the game in earnest, after years and years away.

The Breeder's Cup week was wonderful.

I think the lasting value of your efforts, Steve, is to show the way to Race marketers that they need to focus more on the people. When we have the ability to humanize the trainers, jocks, owners, handicappers, columnists, etc., through your interviews, the race becomes SPORT, not betting on the role of a die. Even the animals take on a persona.

Granted, I need the action, however the ultimate success of the sport in the competitive media environment is going to be on selling it AS a sport, not the numbers game portrayed on TVG and HRTV.

There's kind of a nutty analogy in the success of NASCAR. I never watch it, but I gather that its success comes from the marketing of the personalities, not the vehicles per se.

Longwinded, sorry.

Keep up the fantastic work, please.