Corinthian or Bernardini

Originally Posted by SentToStud

NO self-respecting gambler gives a rat's rear about pedigree outside of first-time starters or first-time turf. Once they hit the track it doesn't mean a thing if their sire was a Dynaformer or a Transformer. You want to impeove business, do this:

On-Track
1. Reduce the time between races. Get it done in three hours. Only golf takes as long as an afternoon at the track.
2. Add entertainment. See my prior post. Or see what Stronach is trying at Gulf.
3. Give away a decent program with simplified pp's. The novices won't buy a Racinng Form and the regulars still will.
4. Reduce takeout. The Meadowlands does it (15% takeout on pick-3's.... best bet in all of racing).
5. Atract the 25-35 yo single males. See my prior post.
6. Make it easy for the guy with a family. Ample picnic areas, allow food and non-alcohol beverages in. Hell, at Philly Park they have grills!
7. Do more to fill the suites on weekdays with corporate customers.. I've taken three groups of 50-75 each to Arlington for business-related events. It's incredibly expensive. $75/pp+. Find a way to make it work for $40/pp, which is more in line with a golf outing. I know for a fact this kind of event creates new fans. I also know for a fact that 80% of Arlington's suites were empty these days.
8. Speaking of suites... do a giveaway every weekend racing day for a small suite event on another day. Do t-shirts really bring the new fan back?

Do racetracks even have marketing staff? If they do, they're doing a lousy job.

Off-track
1. Have reps from the on-line companies set up booths at the tracks to demo their product, answer questions, and get new accounts. Hell, I go into Home Depot and there's always some HD-partnered vendor there doing the same thing. Why the heck can't a racetrack do this?
2. Cross-promo between tracks and online services. Bet $100 on Churchill in a month online? You get two clubhouse seats and a $10 voucher for your next visit to CD.

Hello, Captain Obvious...You are officially not only in the building, but also now in the 21st century..Congratulations!...Give that man a prize, folks!

Tell me something we didn't already know...

Now that you have revealed the challenges that this game has LONG had (nothing new here and these are all well documented challenges), now you come up with the operational plan and marketing strategy to satisfy the resolution of these challenges...

..Oh, and when you do that, let me know, because I could probably get you a job as the COO at any major racing company in the world

[SentToStud]

Originally Posted by Cunningham Racing

Hello, Captain Obvious...You are officially not only in the building, but also now in the 21st century..Congratulations!...Give that man a prize, folks!

Tell me something we didn't already know...

Now that you have revealed the challenges that this game has LONG had (nothing new here and these are all well documented challenges), now you come up with the operational plan and marketing strategy to satisfy the resolution of these challenges...

..Oh, and when you do that, let me know, because I could probably get you a job as the COO at any major racing company in the world

You may kindly kiss my a ss in Macy's window.

It's getting real boring hearing you blow hard about what you know then FLAME at others who may not have your pedigree (really doesn't count for **** once you get in the door... you'll learn that someday, perhaps).

I really doubt you have as much pull/knowledge/insight as you say. At least, it hasn't shown up. What has shown up is that you're a 25 (or so) year old kid with money up your a ss. Big ****ing deal. Assistant marketing director at Fair Grounds or what/wherever you've worked doesn't count for a whole hell of a lot eventually. At some point, you perform or you're out.

You may know a few things, but you are far from an expert. Very far. An "Expert" in any business demonstrates his abilities unlike others like you who seems to have take your entitlement and are running with it as far as your legs will take you.

Steppenwolfer screwed you out of the Derby Tri? Well, guess what, it is a zero-sum world and many, many people hit that tri (yours truly included, thank you very much) when your horse ran out afer a (predictably) bad trip.

Flame away. It is not impressive. Neither are you.

Originally Posted by SentToStud

You may kindly kiss my a ss in Macy's window.

It's getting real boring hearing you blow hard about what you know then FLAME at others who may not have your pedigree (really doesn't count for **** once you get in the door... you'll learn that someday, perhaps).

I really doubt you have as much pull/knowledge/insight as you say. At least, it hasn't shown up. What has shown up is that you're a 25 (or so) year old kid with money up your a ss. Big ****ing deal. Assistant marketing director at Fair Grounds or what/wherever you've worked doesn't count for a whole hell of a lot eventually. At some point, you perform or you're out.

You may know a few things, but you are far from an expert. Very far. An "Expert" in any business demonstrates his abilities unlike others like you who seems to have take your entitlement and are running with it as far as your legs will take you.

Steppenwolfer screwed you out of the Derby Tri? Well, guess what, it is a zero-sum world and many, many people hit that tri (yours truly included, thank you very much) when your horse ran out afer a (predictably) bad trip.

Flame away. It is not impressive. Neither are you.

Wow!..See Damascus, you were right...I must have hit a nerve here.....I apologize, SendToStud....I really didn't think you would take it that harshly...my bad....I wasn't critizing you hard, just made a little fun of the situtation...certainly didn't mean to upset you...Actually, I half thought that you were kidding and intentually being obvious with that list...my bad, but I guarantee you that people are working long and hard at the solutions for the problems you laid out (well, maybe except the NTRA who is failking the sport but that is another issue)...Beleive me when I say that....I won't reveal my occupation on here but I can tell you that it is significantly more influential than as the Asst. Marketing Director at Fair Grounds...I haven't doen that for 2 year now, but either way - I'm sorry for hurting your fellings...It wasn't intended to be a personal attack....I responded to it in a humorous manner because I honestly thought that you meant to be somewhat sarcastic in your post..

[SentToStud]

Originally Posted by Cunningham Racing

Wow!..See Damascus, you were right...I must have hit a nerve here.....I apologize, SendToStud....I really didn't think you would take it that harshly...my bad....I wasn't critizing you hard, just made a little fun of the situtation...certainly didn't mean to upset you...Actually, I half thought that you were kidding and intentually being obvious with that list...my bad, but I guarantee you that people are working long and hard at the solutions for the problems you laid out (well, maybe except the NTRA who is failking the sport but that is another issue)...Beleive me when I say that....I won't reveal my occupation on here but I can tell you that it is significantly more influential than as the Asst. Marketing Director at Fair Grounds...I haven't doen that for 2 year now, but either way - I'm sorry for hurting your fellings...It wasn't intended to be a personal attack....I responded to it in a humorous manner because I honestly thought that you meant to be somewhat sarcastic in your post..

Here is free advice.

The only jobs worth a **** in the sorporate world are high dollar sales jobs (sell or die) and high level officer positions (bonus eligible 25% or more of BAE). You do not seem the Sales type. That leaves you with aiming for one of those high-end management gigs.

If you ever get the chance to be up for one of theses, you will have demonstrated some modicum of ability. But the biggest factor that separates you is the big bosses' perception that you have the ability to get things done that othes in similar positions in your company do not have.

At this level we all hope you reach, you'll find that you'll be scored on the ability to persuade as well as how well you can obtain and use internal resources. Little else counts.

Sorry I had you as Asst Marketing Director as of course you were Asst Publicity Director before moving on (congrats).

How influential are you? Are you doing new things now other than managing racing information for CDI's websites? Whatever you're doing, good luck.

Originally Posted by SentToStud

Here is free advice.

The only jobs worth a **** in the sorporate world are high dollar sales jobs (sell or die) and high level officer positions (bonus eligible 25% or more of BAE). You do not seem the Sales type. That leaves you with aiming for one of those high-end management gigs.

If you ever get the chance to be up for one of theses, you will have demonstrated some modicum of ability. But the biggest factor that separates you is the big bosses' perception that you have the ability to get things done that othes in similar positions in your company do not have.

At this level we all hope you reach, you'll find that you'll be scored on the ability to persuade as well as how well you can obtain and use internal resources. Little else counts.

Sorry I had you as Asst Marketing Director as of course you were Asst Publicity Director before moving on (congrats).

How influential are you? Are you doing new things now other than managing racing information for CDI's websites? Whatever you're doing, good luck.

the best job is to own your own business. it certainly does have its headaches, but it is worth it. just start a business that doesnt need to be open 7 days a week.

[Betsy]

I think I stirred a hornet's nest when I said Bernardini would be good for the sport!

Forgive me if this sounds naive, but:

I agree that the ordinary gamblers (those who would bet on jockeys riding around a track on pogo sticks) don't care about new sires, pedigrees, etc.......but what about those folks who actually do love the sport? I think there's something wonderful about being able to follow the offspring of your favorite horses and there must be other fans who feel the same way; they may not post on message boards, but they subscribe to BloodHorse, Thoroughbred Times, etc.. just the same. These people aren't simply bettors - if they were, they wouldn't be reading magazines whose pages are filled with racing recaps and pedigree profiles. What about the fans on the internet who post about Officer doing well or Empire Maker/Mineshaft being the next great sire? What about the queries about which great racemare is going to be bred to which great sire? Why do people then get excited about first-crop sires? It's because new blood is good for the game.......it keeps it healthy and invigorated.

Originally Posted by Betsy

I think I stirred a hornet's nest when I said Bernardini would be good for the sport!

Forgive me if this sounds naive, but:

I agree that the ordinary gamblers (those who would bet on jockeys riding around a track on pogo sticks) don't care about new sires, pedigrees, etc.......but what about those folks who actually do love the sport? I think there's something wonderful about being able to follow the offspring of your favorite horses and there must be other fans who feel the same way; they may not post on message boards, but they subscribe to BloodHorse, Thoroughbred Times, etc.. just the same. These people aren't simply bettors - if they were, they wouldn't be reading magazines whose pages are filled with racing recaps and pedigree profiles. What about the fans on the internet who post about Officer doing well or Empire Maker/Mineshaft being the next great sire? What about the queries about which great racemare is going to be bred to which great sire? Why do people then get excited about first-crop sires? It's because new blood is good for the game.......it keeps it healthy and invigorated.

I understand people's fascination with the family trees. My parents where always telling me how I looked like great Aunt Esther or some other person I had never seen. Its just that in racing, horses are so frequently pulled before we get to see them run against other talented horses for fear they might lose, and thus lose some of their value in breeding. The first thing you read from the breeding farms, sired 5 diff. Grade I winners. I am just making a plead to let them keep running instead of winning a few prestigous races and then retired while they are at max. breeding value... Avoid competition that might make a horse look "mortal". Its so false and sometimes just downright flippant.