Just a thought here.... when racing was really big, horses were more a part of a lot of peoples lives...kinda like Nascar is big now because cars are more a part of everyday life now....When I was a kid I had cousins that lived on farms and they had horses....my kids don't have cousins that live on farms and other than me they don't know anyone who is even interested in horses.
All that being said I've got no idea how to really bring racing back to prominence... maybe a cartoon character(sp?) super hero that is a race horse...maybe a few more TV series that have racing as a backdrop...maybe a Charlottes Web of horse racing....maybe a series of college course electives Handicapping 101...maybe playboy doing a series of issues on "Girls of the Backstretch"
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