Triple Crown Not Great For Horse Racing....

[CheekyBird]

Originally Posted by helicopter11

Those are some valid points but try explaining the game of football to a non-fan. They may not even care of the rules, they just root for their home team. Horse Racing doesn't have HOME TEAMS, brackets, elimination rounds, playoffs. Horse racing is one of few sports where you can duck and dodge your competition for an easier spot.
What exactly are non horse racing fans rooting for? Their favorite number or color? In that case ,you will have an easier time bringing in 6 year olds as fans in the game than a 32 year old.

Challenge is that we are trying to create horse racing fans when we should be creating "horse races" fans.

To explain: I am a football fan but, though I love horse races, I would not say I am a "horse racing" fan. I love to pick a race, handicap it, and see what happens. Occasionally, I will watch a race just for the sport of it, but that is very rare. I may be the exception on this board.

I suppose the major issue for me is that there are too many variables when it comes to horse racing; i.e. what is the trainer's intent, is this race a prep for another race, is the horse 100%, etc., etc.

It is easier (for me) to be a fan of say, football. I know when my team gets on the field, it is their intention to win.

As a marketer, I'm confident we can attract more people to this game. I'm just not sure some people who have always done it a certain way are willing to listen to new ideas.

[CheekyBird]

This!

By then the sun had blessed the horizon with orange, and the shadows were stretching down the homestretch pretty much along the same path that American Pharoah had traveled as a swift, narrow slice of history. As it turns out, the day’s racing card wasn’t over yet. Out of the twilight, the call to the post sounded, and it rang clearer and more vividly than I’d ever heard it before, like an old song that comes on the radio and reminds you why you loved it, and the memories that hang on it, in the first place. Night was slow falling, and that was a very good thing.

http://grantland.com/the-triangle/ki...n-generations/