2011 Breeders' Cup logo

[MaTH716]

Originally Posted by OTM Al

They have made these generic ever since 2008.

Here is last year
http://www.breederscup.com/content.aspx?id=42730
2009
http://breederscup.com/content/08-BR...Guidelines.pdf
2008
http://www.bloodhorse.com/horse-raci...eils-2008-logo

Compare to
2007
http://www.breederscup.com/content.aspx?id=24134
2006
http://www.bloodhorse.com/horse-raci...eils-2006-logo
2005
http://horseracing.about.com/od/bree...a/aa062905.htm

Notice how the venue used to be predominent. Now it is BC colors and logo that dominate. Really takes some of the local flavor away.

Maybe having the event had the same venue in consecutive years takes some starch and creativeness out of the people coming up with the logo's and merchandise.