The model is the World Series of Poker TV coverage

[MaTH716]

Originally Posted by The Indomitable DrugS

Football and Baseball.

So basically you are turning the track into a sports bar for these people? What good is it, if they are doing nothing than just focusing their time on football & baseball the entire time.

Education is the key. On these days at the track when they focus on families, college kids and or any type of new patron that makes it to the track, the sport must focus it's attention on educating these people and getting them to use this new found knowledge on a return trip to the track. Maybe instead of giving away an umbrella, run some sort of education DVD giveaway sponsered by DRf or Equibase etc. and have it be part of a 4 part education set about the sport and more importantly betting it. Maybe in special editions of the weekend programs or forms they could include some sort of beginer DVD. You would think that anything would be a step in the right direction. Hell with all the useless programming TVG has, how about some sort of weekly handicapping show that they could just replay at certain times.

The ideas are endless, but unfortunately too many people inside the game seem to be alright with the staus quo and that's very unfortunate.

[The Indomitable DrugS]

Originally Posted by MaTH716

So basically you are turning the track into a sports bar for these people? What good is it, if they are doing nothing than just focusing their time on football & baseball the entire time.

The whole idea is simply putting a series of free bets into the hands of a couple people who are FAR more likely to turn into horseplayers than your typical person.

I wouldn't even have them do a draft at the track. Find the most serious in-progress existing leauges in the area - and add a prize to it.

Basically - a selected giveaway.