Breast Cancer Funding

[GenuineRisk]

Speaking as someone who lost two family members to breast cancer (my mom, when she was 35, and an aunt, at 59), the pink ribbon stuff drives me crazy. I get it; you want to raise awareness. Great; I think most people are aware of breast cancer. What most people aren't is knowledgeable about it. The meltdown in the press last year over the suggestion about changing mammogram recommendations was a classic example. People slap a ribbon on their car, or wear a colored shirt and figure they've done what they can. But ask them a simple question about the issue they're "raising awareness" for, and they can't answer it.