SUN: Racing's media makeover paying off

[dalakhani]

Originally Posted by Coach Pants

Just go to an OTB and count the number of women and men.

Then come back here and keep kidding yourself.

But thats the point coach isnt it? I love racing. I will sit here online with you fools all day and night long and I will bet on youbet. But go to an OTB?

There is a place in Manhattan called the Playwright. I'm sure the NY contingent knows about it. Its not a bad place. But really...its kind of gross. Most OTB's seem seedy. Im sure there are exceptions but most I have encountered are disgusting looking places.

Go to Charlestown on a saturday night. Yes, charlestown West Virginia. The dining room is PACKED and anyone who has been there will say that it is easily 50% female (most likely over 50%). They are there for the racing and the gambling. Sure, its not Saratoga, but at the same time its suitable and you aren't sitting around a bunch of scuzzy guys yelling obscentities at a tv.

As the product becomes more female friendly, you will see an increase in female fans. Is it not fair to say that VENUE is a huge part of the product?