NBC Coverage

Originally Posted by dean smith

I dunno. In our celebrity-obsessed culture, seeing Michael Jordan, Jessica Simpson, and other glamerous people there and singing its praises gives a lot of people out there reason to think, "hey, maybe this isn't just a seedy, degenerate sport. This is HIP. What am I missing?" Think of them as celebrity endorsements, much like Charles Barkley for Right Guard, or Catherine Zeta-Jones for that phone company.

And really, whether you believe television doesn't -- or is under no obligation to -- educate, it does on a very basic, fundamental level. When Costas talks about different horses' running styles and how it could affect the outcome, or when guys like Goldberg give their picks and tell you why, it piques interest in people, which they may investigate further on their own later.