Quote:
Originally Posted by OldDog
If the reader can't be troubled to click on the link (or even mouse over the cursor) to see that it's about Canadian poly ticks, that's somehow on me?
This is the second time (first was in high school English class) that it's been suggested to me that I should write down to my audience. I'll keep it in mind going forward.
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More likely, your high school English teacher would have criticized you for writing a poor summary of the article, omitting the most important bit of information- which nation.
In today's intertoobs, you'd be accused of trying to create click bait.
Also, see: "bury the lede."