MARKETING CONVERSATIONS: 2 interesting pieces

[jms62]

How true is this statement, racing still acts like it is 1965.

"n another piece of fine marketing writing, the authors wrote, "Success often leads to arrogance, and arrogance to failure." Racing was once successful; people flocked to the track by the millions to watch and bet racing. But it was built on a house of cards. Patrons were not there because they loved us or that we were doing everything right, they were there because there was nowhere else to go. We were a monopoly and we lived the high life that often comes with being one, and that did breed arrogance. Because of this, I believe we have erroneously decided that racing's loss of market share is not our problem, but the problem of the general public, for not seeing us like they used to. The reality is that they never saw us like we think they did. And that is our problem, not our customers'."

[asudevil]

The campaigns were controversial and edgy, which, of course meant they were widely criticized in the stodgy world of Thoroughbred racing.

This is good stuff!