SUN: Preakness ad campaign paying dividends

[NTamm1215]

Originally Posted by Travis Stone

No, but tracks make money off stuff besides handle and that all helps in the grand scheme of things.

If a family of four came to the races @ LAD and didn't gamble, they just wanted an outing for the day...

Box seat... $40
Food & Beverage... $30 give or take, let's say it's $20 revenue
Programs etc.... $5, with $4 revenue

So if the track makes $64 off a family of four, the comparative "need to bet" number would be $581 based on 11% (half the blended take-out). Now, the other $581 would go to purses, so that obviously counts for something.

But there's no way they gamble that much.

There's a balance... and yes, handle is good, but revenue is revenue for racetracks now-a-days.

You know that I know that. I hope the weather's great and the place is jammed.

My post was directed specifically at the comment that we need more drunk money in the pools. There will be very little of that from the infield I would guess.