Jockeys...Animal Planet

[MaTH716]

Originally Posted by GBBob

Full page back cover ad in Rolling Stone with the tag line "Win or die trying"...

At least they are trying to market it to a different/new audience

The the problem with that slogan is that (at least I did) people are going to think about the horses dying and not the jockeys.

[GBBob]

Originally Posted by MaTH716

The the problem with that slogan is that (at least I did) people are going to think about the horses dying and not the jockeys.

I agree