NYRA Leaves Cash On The Table

[dalakhani]

For the fan, I think PSL are not good. But if you could figure out a decent price for a few thousand of the best seats at the premier meet in the US, why wouldn't they sell and generate several million in revenue? NYRA is a business last I checked.

You don't need to sell off the whole track but why wouldn't it make sense to at least do the choice seats and why wouldn't they sell if priced properly?

[Danzig]

Originally Posted by dalakhani

For the fan, I think PSL are not good. But if you could figure out a decent price for a few thousand of the best seats at the premier meet in the US, why wouldn't they sell and generate several million in revenue? NYRA is a business last I checked.

You don't need to sell off the whole track but why wouldn't it make sense to at least do the choice seats and why wouldn't they sell if priced properly?

Don't they already sell those seats?

[dalakhani]

Originally Posted by Danzig

Don't they already sell those seats?

They don't sell PSL's to my knowledge.

[Danzig]

Originally Posted by dalakhani

They don't sell PSL's to my knowledge.

but people do buy those seats? i don't get why someone has to buy the seat, and then buy a license.

[ateamstupid]

Originally Posted by dalakhani

For the fan, I think PSL are not good. But if you could figure out a decent price for a few thousand of the best seats at the premier meet in the US, why wouldn't they sell and generate several million in revenue? NYRA is a business last I checked.

You don't need to sell off the whole track but why wouldn't it make sense to at least do the choice seats and why wouldn't they sell if priced properly?

No one would buy them. It's not like other sports where you could potentially resell the tickets for thousands of dollars. What does the most expensive seat at Saratoga sell for? Maybe a few hundred bucks on Travers day? What about every non-Saturday? You can't pitch it as an investment like you can in football. There are too many days where you couldn't give away those seats and at Saratoga most of the action is in the backyard anyway.

[Linny]

Many of the best seats are purchased by people who are already heavily invested in the game, either as breeders, owners or bettors or some combination thereof.

One of the few advantages that racing has is that even at top class meets like Saratoga or Keeneland or even Monmouth, decent seats could be had without breaking the bank. The average fan or bettor could bring his family to the races without having to make arrangements months in advance and still get close to the action.

It's great to see fans in the seats and it's always a bit sad to see those winners circle pics with empty seats behind them, but... At Saratoga, the winner's circle pic often has the box seats in the background, and it's generally a less populated area, especially early in the day. Not much you can do when the race day starts at 12:30 and the stakes events don't star until 3 or later.