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#1
10-07-2014, 03:57 PM
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The most popular form of sports gambling today is fantasy football. Were I in charge of marketing horse racing, I’d run ads on cable sports networks throughout the NFL season with a message along the lines of “when you get bored with that kids game, try a REAL mental challenge. Plus, we offer nine or ten games a day instead of one a week. 
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#2
10-07-2014, 04:59 PM
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The people who do them are tailor-made for horse racing. They virtually all carry laptops around with them. They're all opinionated and obsessed with stats. They're all sports news junkies who stay up to date on injuries and are aware of coaching changes, coordinator changes, new schemes, etc. Most of these guys also like to gamble. The leadership in horse racing is too dumb to see the crossover potential. Talk about 'Fantasy' anything and it gets laughed at. They think those people are all a joke...playing a "kids game" as you called it.
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#3
10-07-2014, 05:18 PM
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DraftKings Partners with Breeders' Cup World Championships Monday, September 8, 2014 http://www.breederscup.com/article/d...-championships NEW YORK (September 8, 2014) - The Breeders’ Cup and DraftKings, Inc., one of America’s leading Daily Fantasy Sports websites, today announced an agreement making DraftKings the exclusive Daily Fantasy Sports site of the Breeders’ Cup World Championships and the name-in-title sponsor of the $1 million DraftKings Breeders’ Cup Filly & Mare Sprint. The Breeders’ Cup World Championships is Thoroughbred racing’s most prestigious international event, consisting of 13 grade I races with purses and awards totaling $26 million. The event takes place October 31- November 1 at Santa Anita Park in Arcadia, Calif., and will be televised live on NBC and NBCSN. The DraftKings Breeders’ Cup Filly & Mare Sprint, a grade I race for fillies and mares 3-years-old and older, contested at 7/8th of a mile on the main track, will be run on Saturday, November 1. Since its inception in 2007, 6 of the 7 Filly & Mare Sprint winners have been voted Thoroughbred racing’s Eclipse Award Champion Female Sprinter. As part of the agreement, DraftKings and Breeders’ Cup will develop media and entertainment programs designed to support this historic horse racing event at Santa Anita Park and on a national level. Additionally, DraftKings will offer 12 special contests awarding vacation packages and exclusive VIP access to the Breeders' Cup racing weekend, providing experiences that cannot be purchased. Contestants can enter here: https://www.draftkings.com/BreedersCup. “The wide ranging popularity that DraftKings has established in daily fantasy sports is an excellent fit for the challenge and excitement of Thoroughbred racing and the Breeders’ Cup,” said Craig Fravel, Breeders’ Cup President and CEO. “We welcome DraftKings to this year’s event as an exclusive partner and title sponsor of the Filly & Mare Sprint.”
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All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command. ~ George Orwell, 1984.
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#4
10-07-2014, 05:19 PM
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DRAFT KINGS WEBSITE WITH CUP CONTEST: https://www.draftkings.com/lp/breederscup
__________________
All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command. ~ George Orwell, 1984.
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