Can someone explain the Colonel John silliness to me?

[hockey2315]

Originally Posted by Gander

In most races I would agree, but the Derby is a bit different. You get guys who never bet any other race all year long but the Derby. Celebrities who lay down tens of thousands of dollars, and Nick has friends in the celebrity circle. I'm not talking about horse racing celebrities either (is there such a thing?), I am talking about real celebrities who make the cover of magazines.
Jack Black bet 25K on the Derby last year. Jerry O' Connell reportedly had over 40K in bets. Kid Rock got on National TV and showed America his ticket, which had to cost over $20 grand.

Ya Zito and Kid Rock go way back . . .