NYRA Late Pick 5

[ScottJ]

Originally Posted by Kasept

And it may be a provincial acknowledgement, but the revenue generated by NYRA Bets ~ because it's considered as 'at the track' wagering ~ substantially benefits the capital improvement, backstretch and breeding programs in New York.

This is absolutely the critical point. The NYRA Bets Late Pick 5 is an effort (experiment) by NYRA to regain control of a single parimutuel pool that has been requested by bettors. When you are talking about NYRA races, pool size is not the issue, so we are seeing NYRA using their market leadership to gain exclusivity for a new bet.

To those without New York ADW or NYRA Bets access, this might seem like it is decreasing the pool size. However, it is really clear that NYRA has NOT taken this Late Pick-5 pool as just another revenue source. NYRA is strategically testing their ability to control the product - meaning owning the racing, the signal, and the mutuel pool.

While this might be "complicated", NYRA is doing something BRILLIANT to rebuild their wagering market.