NYRA Leaves Cash On The Table

[saratogadew]

Saratoga is one of the greatest sports venues in the country. If NYRA decided to make fans buy a Personal Seat License (PSL), would they sell? About 2300 clubhouse seats at say, 2k a piece equals 4.6 million in revenue. Just like in other sports, you must buy the season tickets for every PSL you have. These same seats can be passed down from generation to generation. Or at any point you can sell your PSL back to NYRA for the same price you paid. You can't sell on the open market, only back to NYRA. I think a clubhouse PSL would command 2K-2.5K. I think they could also sell some good grandstand seats at 1K-1.5K. I wonder if they have studied this and came up with a figure that clubhouse PSL's would command?