Steve,
Your categorizing the proposed new bet as "wacky" does sum it up fairly well. Why does a boutique, six-day meet require a specialized bet based on a subjective points system? Does the meet really require another $10,000 (maximum) per day in handle?
If racetracks in the US are interested in offering alternative bets, why not consider the Hong Kong three-way quinella model (Quinella Tierce) where there are payouts offered for the 1-2 finishers, 1-3 finishers, and 2-3 finishers? Obviously, this should only be offered on larger fields (perhaps twelve wagering interests), but that would attract more attention on the finish of any individual race than the jockey points standings.
One final thought : why would you base the jockey challenge on points? Why not base it on purse money earned by the mounts during the designated races.
Goodness knows that as a CTO and VP/Engineering, I would love nothing more than to have a racetrack position to change the culture and introduce some true innovation. Heck, NYRA added $788,000 in payroll these last several months and I defy you to have found those as open positions on their career website. (I know because I was looking!)
All the best ... Scott
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