West & WSJ in separate treatments re: racing's target audience

[joeydb]

I'll bet the same thing could have been said of poker before the World Series of Poker was televised and exploded.

In fact, Texas Hold 'Em was not a well known variant of poker outside of Texas and Nevada 20 or 30 years ago.

We need a televised tournament, edited the same way that the format of WSOP was a couple of years ago - setup of strategy, highlights of big scores, odds changes, shots of celebratory and disappointed players. The leaderboard. In my humble opinion there are similarities that can be drawn.

And another key ingredient of the WSOP Main Event fields: distinctive and colorful personalities. Horse racing has had those in abundence forever.