West & WSJ in separate treatments re: racing's target audience

[OldDog]

I thought this part of West's article hit the nail:

Boomers remember when horse racing had a place on the front page of the sports section and can recall many of the great horses of the last century. When they talk about Secretariat, they're not talking about the movie, but about a glorious moment in sports history. Moreover, the Boomers are retiring. Perhaps introduced to racing years ago, when they had neither the time nor the money to become serious fans, they now have both. Why doesn't horse racing focus its efforts on attracting the Boomers?

At most major sporting events (NFL, NBA, MLB and NHL), the largest cohort in attendance is the over-50 group, according to an article in Sports Business Daily. More than 43 percent of the fans at a typical Major League Baseball game, for example, are over 50. And for good reason: They can afford the tickets. But why does everybody in racing go around wringing his hands when the McKinsey Study says the typical horse racing ran is 51?

Exactly.