The model is the World Series of Poker TV coverage

[The Indomitable DrugS]

Originally Posted by MaTH716

I disagree Doug. Don't forget these are guys who have the chance to make moves everyday. Then there is that almost instant gratification (especially in baseball) with games being played every night.

I just think that there are too many varibles in racing for it to be a success.

I'm not even suggesting fantasy horse racing - I'm just saying there is huge cross-over potential with those kind of people.





Those are people racing might have a chance with - and there are millions of them. Getting the horsey loving girls carrying Zenyatta signs to study a racing form and think up betting strategies - no chance.

A simple suggestion might be to sponser a couple fantasy tournaments - and give the top four finishers a betting voucher type special coupon to hand the teller.

Give the contest winner something like two free $50 win bets and ten free $5 exactas for each weekend - over a stretch of five weekends.. along with a kit and handicapping book.

[MaTH716]

Originally Posted by The Indomitable DrugS

I'm not even suggesting fantasy horse racing - I'm just saying there is huge cross-over potential with those kind of people.





Those are people racing might have a chance with - and there are millions of them. Getting the horsey loving girls carrying Zenyatta signs to study a racing form and think up betting strategies - no chance.

A simple suggestion might be to sponser a couple fantasy tournaments - and give the top four finishers a betting voucher type special coupon to hand the teller.

Give the contest winner something like two free $50 win bets and ten free $5 exactas for each weekend - over a stretch of five weekends.. along with a kit and handicapping book.

Are you talking about different sports or just horses?

[The Indomitable DrugS]

Originally Posted by MaTH716

Are you talking about different sports or just horses?

Football and Baseball.

[MaTH716]

Originally Posted by The Indomitable DrugS

Football and Baseball.

So basically you are turning the track into a sports bar for these people? What good is it, if they are doing nothing than just focusing their time on football & baseball the entire time.

Education is the key. On these days at the track when they focus on families, college kids and or any type of new patron that makes it to the track, the sport must focus it's attention on educating these people and getting them to use this new found knowledge on a return trip to the track. Maybe instead of giving away an umbrella, run some sort of education DVD giveaway sponsered by DRf or Equibase etc. and have it be part of a 4 part education set about the sport and more importantly betting it. Maybe in special editions of the weekend programs or forms they could include some sort of beginer DVD. You would think that anything would be a step in the right direction. Hell with all the useless programming TVG has, how about some sort of weekly handicapping show that they could just replay at certain times.

The ideas are endless, but unfortunately too many people inside the game seem to be alright with the staus quo and that's very unfortunate.

[The Indomitable DrugS]

Originally Posted by MaTH716

So basically you are turning the track into a sports bar for these people? What good is it, if they are doing nothing than just focusing their time on football & baseball the entire time.

The whole idea is simply putting a series of free bets into the hands of a couple people who are FAR more likely to turn into horseplayers than your typical person.

I wouldn't even have them do a draft at the track. Find the most serious in-progress existing leauges in the area - and add a prize to it.

Basically - a selected giveaway.

[dean smith]

If you are trying to attrach new, uninitiated fans, I think any reality TV show about handicapping ought to be patterned after something like "Storage Wars" on A&E. If you haven't seen it, they've made a very entertaining show about, of all things, four guys who make part of their living bidding against each other in public auctions for unpaid storage lockers. It works becauce they found four entertaining characters to focus on. The viewer develops a favorite and roots for that guy to outmanuever the others and unearth the most valuable storage locker finds. In the process, you become educated on the way things work and find yourself wanting to go to storage locker auctions.

Find a handful of entertaining handicappers and focus on their approaches to a few good races a week and combine broad, introductory handicapping analysis with some more advanced tips. Shoot the races from many different angles, Kentucky Derby-style, and cut the races to seem as exciting as possible. Quickly break down the results and winnings and name a winner for the week. People will develop a favorite and root for the guy to outpredict the others and cash the biggest tickets. In the process, people will become educated on the basics of handicapping and find themselves wanting to go to the track or opening up their own ADW account. Hopefully.

[MISTERGEE]

Originally Posted by dean smith

If you are trying to attrach new, uninitiated fans, I think any reality TV show about handicapping ought to be patterned after something like "Storage Wars" on A&E. If you haven't seen it, they've made a very entertaining show about, of all things, four guys who make part of their living bidding against each other in public auctions for unpaid storage lockers. It works becauce they found four entertaining characters to focus on. The viewer develops a favorite and roots for that guy to outmanuever the others and unearth the most valuable storage locker finds. In the process, you become educated on the way things work and find yourself wanting to go to storage locker auctions.

Find a handful of entertaining handicappers and focus on their approaches to a few good races a week and combine broad, introductory handicapping analysis with some more advanced tips. Shoot the races from many different angles, Kentucky Derby-style, and cut the races to seem as exciting as possible. Quickly break down the results and winnings and name a winner for the week. People will develop a favorite and root for the guy to outpredict the others and cash the biggest tickets. In the process, people will become educated on the basics of handicapping and find themselves wanting to go to the track or opening up their own ADW account. Hopefully.

BINGO, right on target