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#10
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The Ellis 4% Pic4 pools were mostly between $18K-$30K. $30K is a pitiful fraction of the money bet each day on horses. I personally accounted for over 1% of the Ellis Pic4 action that summer, averaging over $300/day into the pool. My betting was a combination of recognizing a good opportunity and seeing a need to support that promotion. It would only have taken another 100 bettors like me to have made that promotion seem a lot more successful. Gamblers show time after time that odds are of minimal importance to them. I wrote this back in 2007: In Las Vegas, you now see blackjack players sitting down to play a game where a blackjack pays 6:5 as if it doesn't matter that they are not getting the 3:2 offered nearby. (You'd think they'd regret the $15 they are shorted on a $50 natural!) You see video poker players sitting at a Jacks Or Better game with an 8-5 pay schedule, even though they could easily find a 9-6 pay schedule. It shouldn't have surprised me that horse players would continue to flock to 25% takeout even when 4% takeout is available. But it did surprise me. I thought we as a group were a notch above the casino lemmings. Since writing that, the 6:5 blackjack game has spread to many more casino pits. 9-6 Jacks-Or-Better video poker is becoming rarer, because most casino patrons will still play if the game is 8-5. I haven't seen anything to show that horseplayers would respond in a significant way to a lower takeout, either. --Dunbar
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Curlin and Hard Spun finish 1,2 in the 2007 BC Classic, demonstrating how competing in all three Triple Crown races ruins a horse for the rest of the year...see avatar photo from REUTERS/Lucas Jackson |
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