Dick's fires 400 PGA pros

[GBBob]

Originally Posted by jms62

Typical short sided decision. Pro's at Dicks were truly a value added. Hopefully you will land something fast and better.

In certain areas (Baby Dept for one), Target is rolling out throughout the chain, stores that have specialized associates with IPADS in the Dept to assist customers about products (Strollers, Carseats, Bedding, Feeding, etc). They are seeing 25% lifts from this and the additional labor is greatly justified. I imagine Dicks will start seeing business declines that are greater than any labor and benefit savings.

Sorry Kev...retail can be brutal