Owners get lured into his brand just like they did with Lukas. There are some other trainers who I think would be at least as successful with his same stock and ownership support. They just don't have the brand that sucks in owners.
Branding suckers a lot of people into thinking a product is a lot better than it is. See: Kendall-Jackson wines, Grey Goose vodka, and Ruth's Chris steaks.
02-02-2012, 10:36 PM
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