Conformation pictures for idiots

[my miss storm cat]

I was hoping that maybe a few of you could tell me about conformation pictures.....

I know absolutely nothing about them.

What do you look for? What is the first thing you notice? Is there a deal-breaker?

Obviously there are vast differences between say Pins and Southern Image. If i weren't familiar with these names though... if i couldn't see the fee and asked you to help me choose a stallion what is it you'd tell me?

Is there anything that stands out about say... Hat Trick? What about Flashy Bull?

Hat Trick
http://www.gainesway.com/horses/hat-trick-2783.html

Southern Image
http://www.ranchosanmiguel.net/southern-image.shtml

Pins
http://www.waikatostud.co.nz/pins---conformation

Flashy Bull
http://www.airdriestud.com/flashy_bu...s&record=video

Can you try to explain what it is you see (sans sarcasm - although i know it might be tempting)?

Thanks in advance!