SUN: Preakness ad campaign paying dividends

[Travis Stone]

Originally Posted by NTamm1215

Of course, but do you really think the average per capita handle of the Kegasus crowd is more than $20? I don't.

No, but tracks make money off stuff besides handle and that all helps in the grand scheme of things.

If a family of four came to the races @ LAD and didn't gamble, they just wanted an outing for the day...

Box seat... $40
Food & Beverage... $30 give or take, let's say it's $20 revenue
Programs etc.... $5, with $4 revenue

So if the track makes $64 off a family of four, the comparative "need to bet" number would be $581 based on 11% (half the blended take-out). Now, the other $581 would go to purses, so that obviously counts for something.

But there's no way they gamble that much.

There's a balance... and yes, handle is good, but revenue is revenue for racetracks now-a-days.