XM & ATR Radio question

[Kasept]

Originally Posted by randallscott35

How are your ratings Steve? Do they give you a demographics like breakdown of listeners b/c I assume they can based on a subscription service like that.

There are no Arbitrons for Satellite, but Sirius and XM poll subscribers on their listening habits, and ATR has grown substantially in the past 2 years. Sirius estimates that any moment during the live broadcast's three hours, 5,000 radio are tuned to the show and that in a week, 20,000 will tune in at some point. The show has a very high rate of retention (time spent on channel).

And between the three airings of the show on Sirius, the addition of XM (unknown quantity yet) and podcast/stream/archive at the website (9,000 'cast subscribers), it appears that anywhere between 30,000-40,000 will hear portions of the show over the course of a week. I can also tell how we're doing based on callers, advertising inquiries, Emails, etc... Bottom line is that it's been going very well.