Yet more prostitution/pimping from the BC

[Linny]

The casual fan will not care and the horseplayer might be annoyed by an onscreen blurb about the breeder or sire of a horse, but otherwise who cares?

The program is called BREEDERS' Cup, not the horseplayers cup. The fact is that those farms are putting up money which is good. In reality it is probably preaching to the choir for them as any actual breeders who are watching on TV probably already know the sires/farms that sent the runners out.