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Old 06-07-2007, 12:50 PM
docicu3 docicu3 is offline
The Curragh
 
Join Date: Jun 2006
Posts: 2,778
Default It's Time For ATRAB To Think Outside The Box

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As the show contemplates it's future a lesson may be learned from the changes that have taken place at ESPN over the last few years and the family of channels it uses to serve the unquenchable sports appetite.

There has been a revolution at the four letter in regards to "credentials" for on air personalties that have made shows like "Pardon the Interruption", "Around the Horn", "Cold PIzza" big time TV!!.....all the anchors or stars of these shows are SPORTS WRITERS.!!!!! The retiring jock is out the writers are in.

Steve Byk is a SPORTS WRITER for Bloodhorse and other publications that happens to be on the radio.

Tony K and Mike Wilbon have never played anything beyond high school. There popularity is enormous because they are well spoken, affable writers who have taken PERSONALITY as sold it through their ability to write.

Is anyone a more engaging affable ethical people person than Steve Byk??

This all started on Sunday mornings when a group of rotating sportswriters created a show called the sportsreporters with Gammons,Ryan,Schaap and Lupica to name a few showed us that entertainment from people taking about sports would sell.

If ESPN can give us everything from Bass Fishing to Ultimate Fighting, Bowling and Spelling Bee's there is certainly a chance for ATRAB to survive and likely prosper on ESPN and it's many channel choices.

Because ATRAB get's the people at the top of the game to appear daily especially during the bigger days in racing each year, it is a natural that Byk's smiling mug appear on TV to bring the rebirth of the sport to the masses because he is a born communicator that could make the project successful at a time TV is starving for new ideas.

If hockey and spelling bee's are prime time choices for these producers all it would take is an audience with the Pope's of the 4 letter to get ATRAB solidly entrenched in our viewing culture.
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