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#1
06-23-2008, 08:35 PM
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It takes a village of idiots
HUH????
From the Bris journal: (Note, normally I'd post the URL for this, but the way the Bris bloodstock journal is setup, it wouldn't be feasible). Anyways, what the hell is this saying? It sounds like utter marketing nonsense! For the first time in its history, the Breeders' Cup will launch an experiential infield hospitality program for this year's Breeders' Cup World Championship. The Champions Village program will debut during the 25th running of the Breeders' Cup World Championships on October 24-25 at Santa Anita Park in Arcadia, California. Champions Village, which will feature chalets and cabanas adjacent to the finish line with access to the rail surrounding the track, will be designed and built by LeadDog Marketing Group and marketed by QuintEvents. As the exclusive travel package and hospitality provider to the Breeders' Cup, QuintEvents will sell the Champions Village and select premium grandstand seats in a variety of travel/experience packages, including amenities that have never been offered before and are available only through the Breeders' Cup. QuintEvents provides similar services to Churchill Downs for the Kentucky Derby (G1) and the National Football League for its Super Bowl. It is also involved with the International Series, Pro Bowl and NFL Draft. LeadDog has provided similar consulting and event marketing services for NASCAR, the NHL and the USTA. "From great sightlines to private betting windows to premium food and beverage service and seat locations right on the inside rail, fans and corporations will have special access to our Championships," said Breeders' Cup Chief Marketing Officer Peter Land. "Quint's experience, multi-office network and global reach make them an ideal partner for us." "Through our work with Churchill Downs and the Kentucky Derby, we understand the sport and its fans," said Brian Learst, president of QuintEvents. "These kinds of unique experiences at major events are our specialty and we hope to play a role in making the Breeders' Cup even more memorable, especially for first-time guests from around the world." Quint and LeadDog will also provide other hospitality and event marketing services for sponsors, VIPs and other Breeders' Cup business partners both within and outside of the venue. Both were selected after a review of several firms. "We are thrilled to be working with such a world-class sporting event to help them bring its first ever experiential hospitality platform to life," said Dan Mannix, president and CEO of LeadDog. "The iconic setting of Santa Anita Racetrack provides the perfect backdrop for what is going to be an unforgettable weekend for Breeders' Cup corporate partners and fans." "Having seen the outstanding programs LeadDog designed and managed at premiere sporting events, and the large scale brand marketing initiatives they have produced, we felt they were the right fit for what we needed both from a creative and service standpoint," Land added. 
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#2
06-23-2008, 08:38 PM
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It means they are setting up a tent
and I have no chance of getting in.
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#3
06-23-2008, 08:39 PM
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Why would you want to go into a tent at the Breeders Cup?
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#4
06-23-2008, 08:46 PM
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It seems to me, for better or worse, that the BC has designed their day to not really be for current racing fans, and more for " event " people. Maybe this is a good idea....I don't know. I doubt any of these people will really return to racetracks, save a Del Mar or Saratoga weekend, or maybe a TC race. But, I guess it could be argued that they are trying to attract a new/different audience.
I don't care. Whatever makes them happy. It is clearly their day and they will do what they want. I'll be at Aqueduct that day. There will not be any corperate cabanas there in all likelihood.
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Just more nebulous nonsense from BBB
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#5
06-25-2008, 06:02 AM
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If and when they put the extra money they make to good use it makes sense, until then unfortunately the only good is perhaps a few folks migrate to a complicated sport.
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#6
06-23-2008, 08:49 PM
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That's not unusual. They have hospitality tents and that type of thing at all kinds of sporting events. They have them at golf tournaments. It's actually similar to a luxury suite at a sporting event. They are usually paid for by corporations and the tickets are given to clients.
They'll probably charge $300 a ticket or something like that.
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#7
06-23-2008, 08:50 PM
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No I would not want to do this. But I was under the impression lots of people want to see and be seen? Even the blind have this desire.
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#8
06-23-2008, 08:54 PM
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I liked the line about the great sightlines...from a tent in the infield?
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#9
06-23-2008, 08:59 PM
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#10
06-25-2008, 07:57 AM
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No, that's from the Fairus Wheel they will have, didn't you read about that? It's next to the Merry Go Round
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Don't sweat the petty things and don't pet the sweaty things.
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#11
06-23-2008, 08:58 PM
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Is there any chance that this is directed towards the IEAH group to bringing Big Brown to the BC? They have the big money corparate type image. What better way would there be to lure potential investors of their so called hedge fund, then to have them in a private villa/tent on the finish line of the richest event in racing.
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Felix Unger talking to Oscar Madison: "Your horse could finish third by 20 lengths and they still pay you? And you have been losing money for all these years?!"
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#12
06-23-2008, 09:02 PM
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Hybrid Mode
