New 'special' launch for Breeders' Cup! A tradition like no other..

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ZENYATTA CELEBRATION TO KICK OFF 2011 BREEDERS’ CUP WORLD CHAMPIONSHIPS

Popular Racing Star’s Connections to Welcome Fans at Kentucky Derby Museum on Championship Friday

LOUISVILLE, Ky. (Oct. 4, 2011) – Breeders’ Cup Ltd., along with Zenyatta owners Jerry and Ann Moss, announced today the launch of the inaugural Breeders’ Cup Zenyatta Celebration, to be held Championship Friday, Nov. 4, at the Kentucky Derby Museum. With Zenyatta set to be the World Championships’ “Official Hostess,” the official all-day event will kick off the Breeders’ Cup racing festivities and welcome fans as they gather for Friday’s card. Proceeds from the event will benefit the Breeders’ Cup Charities.

The Zenyatta Celebration starts at 11:30 a.m. on Nov. 4 with the Zenyatta Reunion Luncheon. The hospitality retreat will be available from 3:30 to 9:30 p.m., with the after-party immediately following the last race of the day. Package options for the Celebration include:

• Luncheon Only (includes grandstand seating ticket) $95
• Hospitality Retreat Only $75
• Post-Race After Party Only $40
• All-Day Zenyatta Celebration (Luncheon, Grandstand Seating, Hospitality Retreat and After Party) $170

Scheduled to appear at the Zenyatta Fan Luncheon are the Mosses, trainers Dottie and John Shirreffs, jockey Mike Smith, and even Zenyatta will join via live video feed from her stable at Lane’s End Farm.

At the Zenyatta Reunion, fans will have the opportunity to meet and greet with the racemare’s connections, participate in autograph signings, enjoy a Zenyatta memorabilia display and silent auction. During the races, the Celebration will offer a hospitality retreat complete with food, cash bar and a betting machine. After the races that day, fans will enjoy an after party where they can relive the most exciting moments of the race day. For more information, visit www.ZenyattaShop.com.

“We continue to be overwhelmed by the love of Zenyatta’s fans,” said Ann and Jerry Moss. “She is truly a horse of the people, and we want the Zenyatta Celebration to be an event for everyone, from longtime racing fans to the casual fans drawn in to the sport by our queen. We are so thrilled and honored that Breeders’ Cup has included Zenyatta in the official festivities, and we are determined to make the party as memorable and fun as the action on the track.”

“The Zenyatta Celebration is sure to become a Breeders’ Cup tradition,” said Carter Carnegie, senior vice president for Breeders’ Cup. “The celebration will be an amazing experience as we celebrate Zenyatta’s incredible legacy.”

Throughout her extraordinary racing career, Zenyatta thrilled racing fans with jaw-dropping victories and heart-pounding finishes. However, it was her memorable Breeders' Cup performances, including her victories in the 2008 Ladies’ Classic, the 2009 Classic and her incredible finish at Churchill Downs in the 2010 Classic, that sealed her stardom and ignited a fan frenzy that has transcended the sport and endeared this stunning mare to millions.