It is so awesome to wonder how much the PR company was paid to come up with that gem.
No disrespect to the songwriter, to Sinatra or anyone else who recorded it but what are they doing? Yeah let's perpetuate the whole out of date / out of time mentality.
Lets go backwards!
Some of us have no one around who is into this and so we are the ones who understand the way the sport is perceived by others.
A crappy little catchphrase and one they phoned in at that and then look at what the HKJC is doing to make it appealing, fun, interesting, a social event.
This is the Breeders Cup for God sake and it's turning into yet another missed opportunity.
The commercial...
http://www.breederscup.com/gallery/b...nita-park-2012
It's fine.
The problem is it shouldn't be FINE. This is Los Angeles. There are literally thousands of film makers, editors, etc. who could have done something so utterly fantastic.....
Ridiculous.
... and as MaTHie there is something else to focus on right now (for a change) that could be so good for the sport but no one seems to take the initiative to allow it to help clean up the post NY Times cesspool.
This
is
un
be
lieve
a
ble.
