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Originally Posted by Rootdog1
I dont watch its coverage...thats my point.
I do see your argument, but I stand by my comment that marketing it as a party is not sustainable.
later
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Its not just marketing it as a "party" although that would certainly be better than the present course. The puzzle thing is myopic at best.
Perception, perception, perception. Events like Churchill's opening night can't be measured simply in profit and handle although they were successful in both counts (not sure how much they made). What percentage of those 38,000 may come back on a regular basis? What do we do to hook them on the game once you have them IN. At that point, maybe the puzzle thing works.
Gambling isn't just limited to racetracks anymore. You want new gamblers, you have to realize that gamblers aren't strictly men. The stereotype that women don't gamble real dollars is just that...a stereotype. Attracting women will not only bring in more women but it will also bring in more men.
What do women want? Scratch that, what are the other successful gambling ventures providing in terms of overall entertainment value and image to attract people of both sexes? What type of environment? What is currently successful in horse racing? How can these things be mimicked and expanded upon?
This is basic marketing. Its as if all of these zillionaires that run the show never went to college.