05-13-2010, 04:57 PM
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Hollywood Park
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Join Date: Jun 2009
Location: Floral Park, NY
Posts: 921
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Truth in advertising
Quote:
"Seriously, the whole 'Get Your Preak On' campaign has to be one of the most pathetic marketing ploys ever devised," harrumphed Baltimore Sun metro columnist Kevin Cowherd.
Which I find absolutely hilarious.
A semi-raunchy ad campaign is beneath the dignity of the Preakness? For real?
It is, in fact, that rarest of all marketing strategies: truth in advertising. Far from pathetic, it's perfect. The Preakness and its host track, Pimlico Race Course, are about as classy as a neck tattoo. Don't get me wrong -- it can be a fun event, and a lot of the employees work very hard, and they generally stage a great race. But if you believe the Preakness is a highbrow endeavor, you also believe "Jersey Shore" is on par with the great PBS documentaries.
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"An Absolute Thriller!!" - Grassy wins a six-way photo finish, Saratoga 9th, 8-22-09
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