ADW systems, launched more than 10 years ago, account for roughly 12%-15% of total handle in the United States each year; McKinsey estimates it could reach 44% in 10 years. But the company also said ADW is not attracting new fans to horse racing, and in fact is “frustrating” for beginners.
“The system has been built for experienced bettors,” Singer said.
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I hate to break it to these guys but if people aren't sharp enough to figure out how to make a bet on an ADW site they arent going to be fans too long anyway (too stupid to ever win).
The idea that horse race betting is too complicated is tiresome. Obviously new players usually aren't sophisticated enough to make big ticket plays but it is hard to believe that people can't pick up WPS and exacta or Double wagers pretty quickly. Sure handicapping takes some intellegence and effort but as stated above, the people who don't pick up the basics pretty quick are too dumb to worry about.