Coming from the country that outlawed foxhunting, I doubt that will work over there (to get non-racing public to the races). Horse racing is far more a part of the general fabric of society over there. Or used to be.
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"Have the clean racing people run any ads explaining that giving a horse a Starbucks and a chocolate poppyseed muffin for breakfast would likely result in a ten year suspension for the trainer?" - Dr. Andrew Roberts
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