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Originally Posted by Cannon Shell
Actually this business is way less risk averse than normal businesses. The tracks are the only ones who are risk averse and that explains a lot in how they have stagnated.
CDI may feel that an AE is not a good move for business but that certainly doesnt mean they are right.
The Derby draw generates revenue? Are they selling tickets now?
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The Derby draw is televised, so I'm sure ESPN is paying something. Even if it's not much, it is and hour worth of publicity.
There is also a lot of activity around the draw which gets people out into businesses spending money.