PETA is a cult and like all cults the first goal is to enrich those directing the operation. I have acquaintances that are former members who have quit because the leadership has become radical almost terroristic... They don't even have the intelligence to research before they spew their pablum.
Two interesting links that really show what they are about...
http://www.consumerfreedom.com/downl...7_petakids.pdf
http://www.petakillsanimals.com/petaTrial2.cfm