Less or more... which do you want to see?

[travelling_vic]

Originally Posted by Travis Stone

The wiener dog races at LAD draws tons of people. They're run in the morning, well before racing, and each time a large chunk of them stick around. To say that promos, unique marketing angles etc. do not work on a high level is simply false.

I have seen this dynamic over and over. They COME OUT, but never STAY or return as they are drawn out by a gimmick that HAS NOTHING TO DO WITH RACING. No one is there to introduce them to the game that is being offered RACING.

These microcephalically motivated goon proposals draw out the very crowd that MIGHT be long range fans but the powers that be sit passively and never follow up.

Most gimmicks have a welcoming bunch to follow up with the REAL reason

Get them out to see HORSES, not wiener dogs.

Woodbine does it right: they have a special program called Bet Night Live where they follow a group, to which they give a FREE betting voucher, through the night along with another group which he/she competes with, all the time the hosts, HELP with betting ideas. They promote what is actually going on at the track: betting on horses, not some peripheral malarkey.

A group of us took it on ourselves to show how it should be done. A young couple came out to one of the drinking fests (lower priced booze and a bunch of loud obnoxious drunks was the result, AGAIN they missed the point), and they came down to the winner's circle and asked, politely, if they could take a shot of the winner from that perspective along side of the track photographer. The security guard there, a nice ex-cop, agreed. Once the race ran, I knew the trainer and asked if these people could stay and be part of the winner's circle photo. She said; "the more the merrier," and they hopped into the winner's circle, met the owners, and had a photo. They comments? "That was great. We will be back next week."

Introduce the GAME to them not this hogwash.