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Originally Posted by Scav
It is catering to the upscale, they have advertisements for $2k watches and $500 shoes, not many people roll that hard. If I had to guess, they are targeting 21-45 males with some dough
I got it to look at the pictures and read something that isn't online
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Visually, it's a nice casual read and a lot of the photography is good.
I just wish it were a little meatier in terms of content, as even the Lauren Stitch articles about Pedigree (which come across as interesting and relevent on Steve's radio show) appear clincal and lifeless in print.
And the editor will need some luck to keep this publication going if he's just going to cater to his upscale racing friends. I understand what side of racing he wants to capture, but I'm afraid it won't appeal to most of the fans I see at the track.
01-05-2009, 11:00 AM
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