Ironically, I think Churchill if planned properly, could have a heckuva fun party with the "big screen" when the BC is at Keeneland. Horse racing for whatever reason is a tough thing to please everyone. For example, if you go to a NFL, MLB, NASCAR etc. for a big event, you get a seat, and you see the event. Horse Racing because of the vastness of the "field" (a mile or more), and that you have to maneuver back and forth to betting windows, and the length of day, it's a difficult event. Keeneland won't be able to please many, the entire grandstand IMO will be Owners, Sponsors, etc., so I doubt if any seats in the grandstand will be available to the general public.
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