Somewhere, somehow racing needs a brand new business model. Like many of the comments, I remember going to Churchill in the 70's and it was $2 for the Grandstand and $5 for the clubhouse. Today it's the same. I haven't been in the past 2 years, but CD raised the price to $10 on their night cards, but they had a lot going on.
Attendance is down for a myriad of reasons. So here's my observations:
A day at the track is very long for the average person. Do we need 10, 11 race cards.
Customer Service at most tracks isn't the best. I've been all over and most tracks act as if you're in their way. I'm not a casino type, but the places I have visited the employees are so welcoming.
Concessions seem to be a sticking point. At the casino here in Cincinnati, they have several bars, and restaurants such as Margaritaville, Bobby Flay burgers etc. At Churchill Downs, I brought up the price of a drink and they're answer was other sports charge that. Racing isn't other sports. It's a gambling entity.
Women. Some tracks are so, shall we say in disrepair, and it's not a great place to take the wife or girlfriend.
In regards to Saratoga and Belmont. Both tracks to me are amazing. The racing is great, but Belmont is like a tomb. Saratoga is so awesome. I cheat when I go there though, I camp. It's a less expensive.
Bottom Line: If you increase admission, make sure there is value. Otherwise the economic situation won't improve in racing.
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