12-01-2012, 10:36 AM
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Steve Byk
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Join Date: May 2006
Location: Greenwich, NY
Posts: 43,700
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'Derby Jackpot' latest online concept; Symposium addresses category
http://www.theverge.com/2012/11/30/3...l-money-online
Most horse racing betting sites, however, are full of statistics and inscrutable jargon — ever hear of a "superfecta" bet, a trixie, or a double carpet? Instead, Derby Jackpot has cute animations, a chatroom, and other features designed to make the game fun, and habit-forming for your average mom on Facebook. It seems silly to talk about gamifying gambling, but that’s what Derby Jackpot is doing. No prior knowledge of the sport required.
"It's 80 percent gambling and 20 percent horses," Tom told me back in April before the site had launched. Derby Jackpot has now been in closed beta for five months, and will open to the public in 2013.
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