[my miss storm cat]

I think the majority of cappers might not agree with this but I would argue that fans have a high percentage of turning in to bettors.

The doors need to be thrown open.

We need to appeal to as many groups as possible.

I was thinking... even something like sponsoring the fillies races... didn't VO5 used to?

Do you know the bidding war that could be created if say Deb, Sightie, Arletta and I took over that account?

When all is said and done do you know the amount of money getting say the female 30 to 60 year old professionals would bring in?

We need to bring ALL of them in.

We need to make it fun and profitable and if getting people to actually go to the track encourages fandom (is that a word?) first for some so be it.

The money will follow.

I already said as far as coming up with ideas for the big angle, the money angle, I'm not one to be creative but I'm sure people who love the sport are instead of bored account execs who don't give a crap about racing googling possible appropriate songs and coming up with (no disrespect to the Chairman, but...) Sinatra.