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Originally Posted by geeker2
Thinking outside the box 
Charles Lopresti seems to be one of the nice and deserving guys in racing - he is great when on Steve's show. |
Quote:
Originally Posted by 10 pnt move up
star? You are way overrating him. He might be a really good miler but star, not a chance, even if he wins the classic.
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You are not understanding what I'm saying here.
Yes, a really good horse. Absolutely.
Zippy Chippy was a star... Zenyatta, Makybe Diva, Pepper's Pride. A star can be a great or - just like with people - merely a celebrity for whatever reason.
THis horse is marketable. He could easily be sold to the public.
Do you remember when King Leatherbury needed to raise money for Ben's Cat to go to the BC? That could have been done easily but he didn't go the nontraditional route.
The nonracing public does open it's arms to horses when they are presented a certain way. Think Mike Repole... think Smarty, Afleet Alex, Funny Cide.
OR...
Instead what will probably happen is yet another missed opportunity.
The tracks can go right ahead with their infield activities for kids, face painting, beerfests for the twentysomthings, the image of racing as told to by whatever God awful PR company thought up the best is yet to come campaign.
If it were up to me? Yes, create public interest with some of the BC bound horses.
In the infield? Jesus is it that hard to think up new and fun stuff?
My idea is like a greenscreen booth... you pay for your kid to go in and be filmed and they come out with a dvd of them winning a race. It's not hard to do.
OR winners circle pictures... you know like on the Queen Mary or Splash Mountain? You can buy the pictures? Not the real winders circle but
At every track have a few ambassadors (bad word this week and I am sorry but can't think of another).
Wasserman is the all time leading earner at Emerald and he came in what, 4th? 5th? afew days ago in some cheap little race.
That shouldn't be. Go the way the owner of Ellis did with Alpena Magic.
Have a few at each track great guests, take their picture with them for a charitable donation.
Make up collectors cards like someone had with Rachel and Zenyatta, hve all the track restaurants give out coloring books with the greats. Have it be really nice for kids so their parents know they can take them without just having a moon bounce in the infield type of stuff.
That doesn't even get into the handicapping stuff but I'm not good at thinking of relatd stuff for that which of course is the single most important part of the game.
What I do know is to think of different demographic groups and play to them... would it be that hard to say get rid of a couple of the silly giveaways like the Sunshine Millions cooler and instead go more the Sha Tin route? They have Ladies Sa Sa Purse day or something like that... they give away like 5 diamonds.
Okay nothin that extreme but what about giftcards to say Sephora or Victoria's Secret, the Apple store? This could work... $100. gift cards per every 1,000 people with the option to switch it out to maybe just an Amex card if you know you're not the Sephora type like some guys may not be.
But you know, there are things the sport could be doing to generate excitement, things it should be doing but ummm okay let's just run the stupid commercial with Frankie singing and perpetuate it as a sport for old white guys and then we can scratch our collective heads and woner why it's dead in a decade or so.
Let's have things like Trackus that most tracks don't use to their advantage.
Let's keep scheduling some big races to go off simultaneously.
Let's never get the starting gates up to date... let's stay the same and never come up with anything new.
Oh and let's remember to laugh at people for at least caring enough to try to come up with ideas.
I.
Give.
Up.
Back to this very nice horse who even has the brother who is a great angle... yes I vote Classic. Racing is about competition... take a chance, go for it, run the girls against the boys, the younger against the older ones and go for the Classic if you have a shot to win it.
He does.