Two articles from the last few days to compare and discuss..
Gary West's ESPN piece tried to explain the folly in the game marketing to people too young to participate meaningfully and the breadth of reachable potential players among Baby Boomers. The Journal had a rather poorly written hodge podge Monday about the newest luxury OTB in New Jersey that attempted to touch on the demographics of the wagering facility.
There's a happy medium out there between cultivating 20-30's types and helping them become serious players (and owners) later in life when they have the time and money. There's certainly roadblocks (takeout, etc.) involved that need addressing, but start by at least properly recognizing the marketplace and targeting efforts appropriately...
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All ambitions are lawful except those which climb upward on the miseries or credulities of mankind. ~ Joseph Conrad
A long habit of not thinking a thing wrong, gives it a superficial appearance of being right. ~ Thomas Paine
Don't let anyone tell you that your dreams can't come true. They are only afraid that theirs won't and yours will. ~ Robert Evans
The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command. ~ George Orwell, 1984.
Last edited by Kasept : 08-21-2012 at 06:50 AM.
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