Quote:
Originally Posted by Calzone Lord
They like to talk about "reaching" the new fans who show up for these races -- well that's good and I know they can do a better job of it. However, the people who they need to get are the people who aren't showing up at all on those days and have no plans to show up at a racetrack anytime soon. These are people that barely know horse racing exists.
In theory, It's very simple and obvious how you get them in force. You detach the "sucker game" label that haunts this sport. Doing this will also greatly empower the current bettors. .
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There's only one time a year when a Belmont is going to have numbers like that, so it has to make some sort of push to get some repeat buisness.
My question is, how do you detatch the Sucker Game label?