On Friday night I went to the Meadowlands with Heels and BT. We were outside and they had a band, $2 beer special and betting promotion. They had a jockey come over and he and a track handicapper rounded up people to throw in $5 each. They were helping people handicap and betting a group P4 with the money collected. Fifty-one people participated and the group hit the P4 for over $17,000. Many of these people were very excited about winning $244. Some of these people will tell others and come back.
This type of promotion can be easily run at every track and it drums up interest in the game and more importantly interest in gambling on it.
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