I'm going to show my complete ignorance here and probably make a total ass out of myself but that's fine.
Either you're all stupid or I am.
Now I know, I know it's probably me. 99 percent it's me BUT...
Huh?
This is a great thing!
You can't buy this kind of PR!
The point is not the return. Can't you guys see that?
If this were my horse and I had a little bit of money to play around with? Are you kidding... I would advertise and hit up any and every business I could think of... anything to do with cats and the name Ben.
No one wants to approach Purina (I think Nestles owns them)? Ben and Jerry's? Hell Caterpillar? Any of the companies that make kitty sand or toys or any of it.... Uncle Ben's...
WHY NOT??!!
You get one or two companies and make it like Ben's Cat is the official representative of Laurel and really... you guys think that with a few features on tv, in print and online it wouldn't pay for itself AND be fun AND just be awesome PR AND maybe as an added bonus a few people here and there who might never have heard of the Breeder's Cup will be interested?
What Golfer said about passing the plate at laurel... why not?
If you donate 50 bucks you get a hat and a certificate of partial ownership haha...
Why not?
This could so work.
It's not about the return or - at least- it doesn't have to be.
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